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Its been quite sometime that I have been thinking about starting a coloumn on advertisement reviews.The plan is to critically analyze the pros and cons of each advertisement, the central theme, how catchy is the ad and what is the public group that it plans to attract and then my thoughts on what they can target on.

As I spend majority of my time watching ads , it would be interesting to see how this builds up.

1) Nokia N95 - "There is a thing in my pocket........but its not one thing,its many....". The advertisement is really impressive and very strong and definitely able to hold the attention of its viewers. What the advertisement plays upon is the curiosity instinct of all people. It creates that by slowly highlighting the various aspects of the phone and how all this aspects have been merged into one phone.And nicely ends by saying its not one thing but many things - highlighting the multifunctionality of the phone - a 5MP camera,GPS, touchscreen, MP3/Media player, streaming video etc.

One of the most unique things about this advertisement is that it does not show a face during the whole advertisement. That clearly ensures that the viewer is focussed only about the thing in his pocket and is not diverted to anything else. In short the advertisement gets you to think what is this thing in his pocket for first timers. And the minute you make people think about it, you have scored well as it is going to leave a mark in the mind.

Everybody have been waiting for this phone from the Nokia stable - a phone that is being placed in the same range and launched in the market around the same time as the apple iPhone and expecting it to challenge the iPhone.So the advertisement hits the nail on the head by playing upon that and I would say its the perfect advertisement for launching a product.

Personally from a product point of view iPhone has a compeitition now but I would still put my money on iPhone.But definiely I am going to check both before purchasing.

N9 ads on net:

http://www.mobilemag.com/content/100/340/C11084/
http://n95blog.com/there-is-a-thing-in-my-pocket/

Enjoy!!